CRM with Google Calendar: Smart Lead Management System | Django + Make.com
Advanced CRM system with automatic Google Calendar and Make.com integration. Intelligent duplicate detection, multi-source lead tracking, and sales automation. Boost team efficiency by 200% with smart workflow.
Challenges
- Multi-channel lead generation integration (10+ sources)
- Real-time calendar sync for 50+ sales team
- Machine learning for duplicate detection and lead scoring
- Follow-up and sales process automation
- Comprehensive sales funnel analytics
Implemented solutions
- Smart API hub for multiple lead source integration
- Advanced OAuth system with enhanced security
- AI-powered duplicate detection system
- Real-time calendar sync engine
- Custom analytics dashboard
- Automated workflow engine
CRM with Google Calendar: Smart Lead Management System | Django + Make.com
System Overview
Advanced CRM system with intelligent automation of sales processes, integrating 10+ lead sources and providing real-time synchronization for a team of 50+ sales representatives. Increase sales efficiency by 200% with smart workflow.
System Architecture
1. Lead Generation Hub
-
Multi-source Integration
- Website forms
- Social media leads
- Campaign tracking
- Lead scoring
-
Duplicate Management
- ML-based detection
- Smart matching
- Merge automation
- Conflict resolution
2. Calendar Sync Engine
-
Google Calendar Integration
- Real-time sync
- Multi-user support
- Event management
- Status tracking
-
Meeting Management
- Automated scheduling
- Follow-up system
- Reminder automation
- Activity logging
3. Sales Process Automation
-
Workflow Engine
- Custom pipelines
- Stage automation
- Task assignment
- Progress tracking
-
Communication Hub
- Email templates
- SMS integration
- Call tracking
- Message history
4. Analytics Platform
-
Performance Metrics
- Conversion rates
- Team analytics
- Source ROI
- Pipeline velocity
-
Reporting System
- Custom dashboards
- Export options
- Data visualization
- Trend analysis
Key Metrics
- 200% team efficiency increase
- 50+ integrated sales reps
- 10+ lead sources
- 95% duplicate reduction
Technology Stack
Backend Systems
- Django framework
- PostgreSQL database
- Redis caching
- Celery tasks
Integration Layer
- Make.com workflows
- Google Calendar API
- OAuth 2.0
- REST APIs
Conclusions and Results
The system demonstrates the effectiveness of intelligent automation in managing sales processes, ensuring significant improvements in team efficiency and operational transparency.