Make.com Email Marketing Automation - Intelligent Email and Reminder Delivery System

Project Overview

I created a comprehensive automation system based on the Make.com platform that completely transforms the process of email communication with clients. My solution automatically sends personalized emails and a sequence of reminders, using data stored in Google Sheets as a source of information about clients and the sending schedule.

The main goal of the project was to eliminate manual work related to email communication while increasing its effectiveness through personalization and intelligent message sequence planning.

Key Features and Technical Aspects

Advanced Email Process Automation

• Intelligent sending schedule - I implemented a time-based system using triggers and conditions that automatically decides when to send the next message
• Dynamic content personalization - I created a mechanism that retrieves data from Google Sheets and automatically places it in appropriate locations within the message template
• Reminder sequences with escalation - I built logic that tracks client responses and appropriately manages the frequency and content of subsequent reminders

Business Tool Integration

• Two-way synchronization with Google Sheets - my system not only reads data but also updates sending status and responses in the spreadsheet
• Secure SMTP configuration - I implemented a connection to the mail server with advanced authentication and deliverability parameters
• Attachment and HTML formatting support - I added the ability to attach files and use fully formatted HTML templates

Monitoring and Management

• Message status tracking - the system records when a message was sent, opened, and whether the client clicked on included links
• Advanced error handling - I implemented automatic handling of delivery issues, including retries and notifications
• Campaign effectiveness dashboard - I created an automatically updated spreadsheet with key campaign metrics

Case Study and Results

Before implementing my solution, the client spent over 15 hours per week manually sending emails and tracking responses. After implementing the Make.com system, I achieved the following results:

• 95% reduction in work time - I automated the entire process, now requiring only 45 minutes per week for monitoring
• 42% increase in client responsiveness - thanks to a precisely planned sequence of reminders
• Scalable solution - the system currently handles a database of 2500+ clients, which can be easily expanded
• Accurate analytics - the client now has full insight into email communication effectiveness

Technical Implementation Aspects

System Architecture

I created a modular architecture consisting of several Make.com scenarios:

1. Main sending module - responsible for initiating campaigns and sending initial messages
2. Reminder sequence module - manages the schedule and content of the 3-level reminder sequence
3. Reporting module - collects data on deliverability and interactions, updating the Google Sheet

Optimization and Security

• I implemented mechanisms regulating sending pace to avoid SMTP limits
• I applied data encryption during transfer between Make.com and Google Sheets
• I created an automatic backup system for configuration and templates

Conclusions

My email marketing automation system in Make.com is a comprehensive solution that eliminates manual work related to client communication. Through integration with Google Sheets and advanced SMTP configuration, I created a tool that not only saves time but also significantly increases the effectiveness of email communication.

Using Make.com as a no-code platform allowed me to deliver a flexible solution that the client can independently modify and extend in the future, adapting it to changing business needs.